We helped concept, shoot, and launch the first-ever U Beauty creative campaign to introduce the brand and their proprietary SIREN technology to the world.
The skincare market is cluttered, and sophisticated consumers see influencer-backed beauty brands as ineffective money grabs. U Beauty is different: their patented SIREN capsule technology delivers vital ingredients to targeted areas of your skin. Kingsland leaned into science to educate customers on what makes U Beauty special.
Kingsland strategized an omnichannel campaign spanning digital, print, OOH, and editorial that positioned U Beauty as an elegant yet modern brand rooted in simplicity. The vintage-inspired aesthetic and bold copy supported “still life” visual metaphors, showing how SIREN delivers the right amount of the right ingredient to the right part of your skin. Shot by Jai Odell, print media placement enhanced the luxury credentials of U Beauty: eye-catching creative next to leading brands in publications like The Financial Times “How to Spend It,” The New York Times Style Section, and more.
Our campaign was a tremendous success, with WSJ’s added value RAM study finding 82% recall a spike in ecommerce sales and Kingsland securing over $325,000 in added media value.
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