Walmart InHome emerged from the brand’s Store No. 8 innovation incubator. Now integrated into Walmart+, InHome delivers everything Walmart into customer’s homes and groceries directly into the fridge.
Nearly 90% of Americans have a Walmart within 10 miles of their home. With Walmart’s excellent curbside pickup program, convincing customers to sign up for a subscription delivery service was a tough sell, let alone one where Walmart associates come directly into your home—especially during a pandemic.
Kingsland created the InHome brand book, personality, tonality, visual system, and more—establishing a unique positioning within the Walmart family of brands. We emphasized a distinct illustration system to give us more flexibility without depending on costly photo shoots and bland stock imagery.
We scaled InHome from one test market to a national program, including specialized launch campaigns in Kansas, Arkansas, Missouri, Florida, Georgia, and Arizona. Kingsland focused on real customer insights, interviewing over 100 Walmart associates and customers to land on true value propositions, and featured real customers and associates in most of our video content and campaigns.
Kingsland also conceived, wrote, produced, and shot two separate Holiday campaigns for InHome: one featuring customer “Kris K.” getting a taste of his own holiday joy thanks to the magic of InHome; and one featuring a collection of grandmothers thrilled to bring InHome to the holiday table, set to an original wintertime lyrical poem.
This website uses cookies. By continuing to use the website you consent to the use and storage of cookies on your device.
